[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.uspchrlice.cz\/jak-cesi-nakupuji-potraviny\/#Article","mainEntityOfPage":"https:\/\/www.uspchrlice.cz\/jak-cesi-nakupuji-potraviny\/","headline":"Jak \u010ce\u0161i nakupuj\u00ed potraviny","name":"Jak \u010ce\u0161i nakupuj\u00ed potraviny","description":"
 Priv\u00e1tn\u00ed zna\u010dka, brand, \u010di low-end 
 V\u00edce ne\u017e 60 procent lid\u00ed (a v\u011bt\u0161inou se jedn\u00e1 o obyvatele velk\u00fdch m\u011bst) up\u0159ednostn\u00ed p\u0159i n\u00e1kupu potravin tzv.…","datePublished":"2023-05-05","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.uspchrlice.cz\/author\/#Person","name":"","url":"https:\/\/www.uspchrlice.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"uspchrlice.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.uspchrlice.cz\/wp-content\/uploads\/img_a328450_w2603_t1540724468.jpg","url":"https:\/\/www.uspchrlice.cz\/wp-content\/uploads\/img_a328450_w2603_t1540724468.jpg","height":0,"width":0},"url":"https:\/\/www.uspchrlice.cz\/jak-cesi-nakupuji-potraviny\/","about":["N\u00e1kupy"],"wordCount":456,"articleBody":"
 Priv\u00e1tn\u00ed zna\u010dka, brand, \u010di low-end
 V\u00edce ne\u017e 60 procent lid\u00ed (a v\u011bt\u0161inou se jedn\u00e1 o obyvatele velk\u00fdch m\u011bst) up\u0159ednostn\u00ed p\u0159i n\u00e1kupu potravin tzv. zna\u010dkov\u00e9 v\u00fdrobky. Logo v\u00fdrobce je zpravidla pro tuto \u010d\u00e1st klientely natolik vypov\u00eddaj\u00edc\u00ed, \u017ee jim pln\u011b d\u016fv\u011b\u0159uj\u00ed, ani\u017e by d\u00e1le zkoumali slo\u017een\u00ed v\u00fdrobk\u016f, nebo dokonce je porovn\u00e1vali s t\u011bmi m\u00e9n\u011b zn\u00e1m\u00fdmi, nezna\u010dkov\u00fdmi. Paradoxem ov\u0161em je, \u017ee podm\u00ednky a krit\u00e9ria pro ud\u011blen\u00ed zna\u010dek posuzuj\u00ed nez\u00e1visl\u00e9 zku\u0161ebny a ta se mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit. \u010castokr\u00e1t nav\u00edc naraz\u00edte na kvalitn\u00ed v\u00fdrobek za mnohem ni\u017e\u0161\u00ed cenu u nezna\u010dkov\u00e9ho zbo\u017e\u00ed. Rozhoduj\u00edc\u00ed je pochopiteln\u011b v\u017edy slo\u017een\u00ed, i kdy\u017e nem\u00e1me poka\u017ed\u00e9 mo\u017enost adekv\u00e1tn\u011b posoudit p\u016fvod zdroje surovin, co\u017e se t\u00fdk\u00e1 i v\u00fdrobk\u016f s ozna\u010den\u00edm BIO.
 
 
 N\u00e1kup podle rodinn\u00e9ho rozpo\u010dtu
 A pak tu m\u00e1me v\u00edce ne\u017e 35 procent obyvatelstva, kter\u00e9 \u201ezna\u010dka \u2013 nezna\u010dka\u201c, nakupuj\u00ed podle toho, jak stabiln\u00ed nebo rozkol\u00edsan\u00fd je rodinn\u00fd rozpo\u010det. Tito lid\u00e9 pova\u017euj\u00ed automaticky dobr\u00e9 v\u00fdrobky za p\u0159edra\u017een\u00e9, stanov\u00ed sami sob\u011b pomyslnou hranici, kterou nemohou p\u0159ekro\u010dit, a nakupuj\u00ed potraviny s minim\u00e1ln\u00edm mno\u017estv\u00edm v\u00fd\u017eivn\u00fdch l\u00e1tek, kter\u00e9 jim pak po\u0161kozuj\u00ed zdrav\u00ed. Je to n\u011bco jako smrt\u00edc\u00ed spir\u00e1la, uzav\u0159en\u00fd kruh. 
 
 
 Zdrav\u00fd selsk\u00fd rozum
 Bohu\u017eel jen mal\u00e9 procento dosp\u011bl\u00fdch lid\u00ed nakupuje s rozmyslem, pou\u017e\u00edv\u00e1 intuici a zdrav\u00fd selsk\u00fd rozum. Tito lid\u00e9 zpravidla sami aktivn\u011b vyhled\u00e1vaj\u00ed informace o slo\u017een\u00ed v\u00fdrobk\u016f, porovn\u00e1vaj\u00ed recenze, up\u0159ednost\u0148uj\u00ed kvalitu p\u0159ed kvantitou a p\u0159edev\u0161\u00edm co nejp\u0159irozen\u011bj\u0161\u00ed druhy potravin. D\u00e1vaj\u00ed p\u0159ednost p\u0159irozen\u00fdm surovin\u00e1m p\u0159ed polotovary (nap\u0159. lu\u0161t\u011bniny), vyh\u00fdbaj\u00ed se b\u00edl\u00e9mu cukru a pe\u010divu z b\u00edl\u00e9 mouky, \u010dasto nakupuj\u00ed alternativn\u00ed obiloviny (j\u00e1hly, pohanku), konzumuj\u00ed v\u00edce \u010derstv\u00e9 zeleniny a ovoce a va\u0159\u00ed jednoduch\u00e1 a lehce straviteln\u00e1 j\u00eddla.
 
 Takov\u00e9 lidi potk\u00e1te nej\u010dast\u011bji v prodejn\u00e1ch zdrav\u00e9 v\u00fd\u017eivy, a pokud vkro\u010d\u00ed do supermarketu, obsah jejich n\u00e1kupn\u00edho ko\u0161\u00edku se v\u00fdrazn\u011b odli\u0161uje od t\u011bch b\u011b\u017en\u00fdch, p\u0159epln\u011bn\u00fdch voz\u00edk\u016f.
 A\u010dkoliv se to m\u016f\u017ee zd\u00e1t neuv\u011b\u0159iteln\u00e9, zast\u00e1nci zdrav\u00e9 v\u00fd\u017eivy se nep\u0159ej\u00eddaj\u00ed, sta\u010d\u00ed jim men\u0161\u00ed mno\u017estv\u00ed j\u00eddla, minimum pochutin a sladkost\u00ed, a d\u00edky tomu tak\u00e9 utrat\u00ed za potraviny souhrnn\u011b mnohem men\u0161\u00ed \u010d\u00e1stku, ne\u017e t\u011bch zb\u00fdvaj\u00edc\u00edch 95 procent lid\u00ed.
                                                                                                                                                                                                                                                                                                                                                                                        3.2\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak \u010ce\u0161i nakupuj\u00ed potraviny","item":"https:\/\/www.uspchrlice.cz\/jak-cesi-nakupuji-potraviny\/#breadcrumbitem"}]}]